The Growing Trend Of Developing Social Media Apps Like Facebook & Twitter

With the rapid advancement of technology and increasing affordability of internet, people across the globe are getting more opportunities to connect with each other across the popular social platforms. Renowned social media like Facebook, Twitter, Instagram, Google+ have a huge fan base and each platform offers several unique advantages to its users.

As per the report,

• Facebook has 1.4 billion daily active users.
• Twitter has over 100 million daily active users.
• Instagram daily active users total more than 500 million.
• Google+ has more than 2 billion registered users.

Now, with the expansion of applications, social networks are becoming widely accepted and utilized by major brands and even by mid & small size businesses. The social platforms can be used today for  a range of purposes, that include;

• Brand Promotion
• Targeted Marketing
• Social Interaction With Potential Customers & Clients

Developing a social media app enables businesses to build a long-term relationship with the new and potential consumers and ensuring them to resolve their queries regarding the business on-the-go.

The given below points are the reasons to build a social networking application for your business:

•         By gathering and analyzing relevant customer data, you can easily gain customer insights
•         Social media app helps you to connect and increase customer loyalty and build brand awareness
•         By channelizing specific ads it becomes convenient to reach the targeted audience quickly
•         Owning a social media app helps to drive quality leads and accelerate customer retention
•         By sharing interesting and engaging content on your social platform, you can effectively drive online traffic and improve search engine ranking.
•         With Georgette content based on the geographic locations of the users, you get the opportunity to deliver information much faster.
•         By building an online media app it is easier to create a strong relationship with a wider audience.
•         With your social networking app, you can not only gain customers across the world but also remain connected to them by enabling push notifications.
•         A useful online networking app drives customers in numbers and saves time and money.

Top Features Of An Effective Social Media App

Building and owning a social networking app helps you to reach out and connect a vast audience, boosts business visibility, generate quality leads and drive profits convincingly. The below-mentioned points focus on the important features of a powerful and productive social media application:

Security and Privacy

It is required to provide high security to make sure that the app users can safely access your digital media app. By taking care of security and maintaining the privacy of the app users, it is easier to gain trust and increase customer loyalty.

Incorporation of Popular Digital Media Platforms

To enhance the popularity of your digital media app, it is crucial to link your social media app with popular social media channels like Facebook, Twitter, Instagram, LinkedIn and many more.  Incorporating the popular social platforms facilitate your app to increase organic traffic.

The inclusion of Notification and News Feed

Keeping similar to Facebook and Twitter, your social media platform should contain the feature of notifying users about all activities they are involved in. It should also allow the users to update their status, post photos, videos, reviews, articles, comments and feedback.

The Process Of Creating A Social Media App

Planning and Strategy

To reach the business goals and meet all expectations, it is required to gain deep insights of the idea, target audience, potential competitors and niche market. Making a worthy and effective strategy and implement it to perfection can help to develop a compelling social media app for your business.

Designing

Designing your social app properly and giving it a fresh and attractive look can help to drive and engage more audience conveniently.  Sketching helps to bring out extraordinary ideas to understand and select a theme for the product look. Wire framing helps to design the basic structure of your social media app and prototyping ensures a product clickable model that streamlines the initial changes, provides a deep understanding of the app.

Quality Assurance and Development

Post designing phase, the developing phase of the app begins. To ensure the functionality of each and every feature of the social media app, during this phase both manual and automatic testing is carried out to boost the productivity of the product.

Marketing of Newly Build Social Networking App

Introducing and marketing the social networking app across potential digital channels or platforms enable it to become more popular and drive huge potential customers.  To boost its visibility you need to make sure that it is available on the Android app store (Google Play) and Apple (iOS) store.

Concluding Note:

So, by now hopefully, it is clear to you that to build and own a great social media app requires effective planning and top-notch execution of strategies ultimately. Getting in touch with an experienced mobile app development company like Techno Exponent, popular for offering mobile app development services to many reputed businesses in the USA, Canada can really help you to be a proud owner of a digital media app through which you can escalate your business, connect and build stable relationships with wider audience and drive more profits successfully.