Can a usability testing company examine UX pitfalls and benefit your business?

Usability Testing is a vital part offered by the QA and Software Testing Company. In the 21st Century, Web App Development Companies emerged with a common theme of testing to check what is best for the users. 

Apart from all the research, usability testing is a must as t guarantees a smooth user experience and detects UX pitfalls.

Web application testing company uses some usual prototyping methods for improving UX design and UX research process. 

Hence, let’s head toward the below blog and acknowledge how usability testing companies examine UX pitfalls. 

What is Usability Testing? 

Before understanding the ‘usability testing,’ you should know what usability is? The term Usability refers to the convenient usage f a product. The following questions accompany this concept:

•  What efforts are used by the user to accomplish a task? 
• What are their common concerns? 
• Does the product meet the user’s needs and expectations? 

Hence, if a product or service is daunting to use, it includes low usability and vise-versa. 

Similarly, the entire testing process that determines the product quality and performance is called Usability Testing. It measures the convenience of users to complete a task. 

Web App Testing Services are offering Usability testing to the business. Using it generates services that are readily available to the users.

As usability testing is a vital process, choosing professionals from the leading web development company is necessary. 

When is usability testing necessary? 

During the development cycle, usability testing plays a crucial role. However, the Custom Web App Development Company performs scheduled multiple testing to ensure how accurately the users are interacting with the product. 

Prototyping

It is the early analysis of issues. It troubleshoots the product development from being baked in the early stage. 

Feature Development 

A new feature must undergo feature development. A usability and functionality test is conducted during the development process to ensure it performs as required. 

Soft launch or just before the main release 

Just before the final release, a thorough check-up is necessary. Here, the developers and the testers focus on the FTUE. 

Post-release

After the release, some evaluations are needed. The services should not be left out, either for living or dying from the first release. After the release, regular updates help fix bugs and make the end-user experience better.

How do Web Application Testing Services perform Usability Testing?

The web application testing company performs the testing with the help of interactions. Also, the developers use some unique prototyping methods to understand the UX design and UX research processes. 

4 major prototyping methods

• Rapid Prototyping- It is also known as throwaway prototyping. This method is famous for fast iteration and turnaround times. Also, it generates relevant and short time of single design sprint. Every iteration includes various cycles of UX design, research, feedback, changes, user testing, and evaluation. The testers from the leading company receive the reviews for further implementation. Once the design sprint is ready, the prototype is scrapped. They develop another prototype for newsprints. 
• Evolutionary Prototyping- It is another method that helps build individual UX designs. It includes the basic prototyping systems to meet the usual requirements. Also, it does not include various features and functions. The developers add new features only after receiving feedback. 
• Incremental Prototyping- It benefits the development of large interfaces with complex software. However, this method helps designers develop separate, smaller modules that represent the entire build. Here, every module is evaluated and refined separately. This method also includes testing and evaluation for consistency, cohesiveness, and functionality. 
• Extreme Prototyping- It is the last and vital prototyping that helps mobile app development. Moreover, it evaluates and develops proper prototyping for both the presentation and services layer. Additionally, to build the extreme prototype, the developers use three vital phases:

— Build- In the building phase, designers develop the user interface and add the layers on top. 

— Transform- In the second step, designers transform the layers into HTML to ensure robust performance. 

— Code- Coding is the last step. Here the total coding is performed to ensure the proper functionalization of the app in the vast market. 

Other methods to identify UX pitfalls:

1. Planning the TEST- It is the vital phase of testing. The developers first decide the entire undertaking. They decide:

• When and where to run the test. 
• What are the key elements? 
• What is the process of recruiting participants?
• How will the testing sessions occur? 
• What metrics should be there? 

More often, planning is required in every field. For developing the web applications also planning is needed. The testers from the best web application testing company define the scope of testing after planning at least 30-60 minutes. They write up the test scripts to understand their clear success metrics for each task. 

1. Identify and select Users- In the next step of identifying UX pitfalls, the developers or testers identify the accurate user and target them. The users are selected based on the different personas that depend on their demographics, psychographics, and more. Several ways are there used by the experts to recruit participants for UX testing. They test by the following measures:

• Place pop-up ads on the website. 
• Reach out to existing clients. 
• Offers hallway testing. 
• Addresses the social media audiences. 
• Hire the leading web application testing company. 
• Use tools like UserTesting, Ubertesters, or validately.com. 
• Ask different departments. 

The more audiences use the web app, the more they receive feedback. With this feedback, they opt for further changes. Additionally, without forgetting, they prepare incentives for the users. 

1. Conduct Tests- The testers conduct tests on the applications to ensure that everything is perfect. It determines the comfortability of the app. They check the physical setup and explain what is happening in the test. They perform the tests to understand the performance of the app. Here, each project is scrutinized so the users cannot find a fail or fault in the web app. 
2. Evaluating the Data- Data evaluation is the second last step offered by the experts for identifying UX pitfalls. Here, the testers check the data that are received during the previous tests. The data helps to understand what further changes are required. The testers perform an in-depth session check. They rank the problems based on their severity. 

• Critical: The critical problems prevent the users from completing a task. 
• Serious: These create disturbance and make the application frustrating for the audiences. 
• Minor: These are harmful but do not drive away traffic. 

1. Bring out the TEST reports- Finally, they check the test reports and work accordingly. If there is a problem with content, they fix the content. They build the test reports on their own. It includes all the pieces of information and facts with which they perform the best. The test reports further include:

• Summary- The objective demanded by the business person. It also adds all the features and short descriptions of the discovered issues. 
• Excel Spreadsheet – It includes the information of test participants. 
• Methodology- These are the information on users, management sessions, tasks, and success metrics. 
• Results- These are the positive and negative studies. It reports the performing activities. 
• Recommendation- It is the things that are performed to serve the particular area. 

Why choose a Usability Testing Company? 

Undoubtedly, it is undeniable that a Web App Development Company is vital for your business. It offers several benefits. To acknowledge the wide variety of the same, read here. 

Several businesses choose usability testing. The main motive is to serve the best web applications to their customers. 

Conclusion 

In conclusion, choosing the best usability testing company is the best option for every business. It offers the smooth functioning of web apps to the end-users. The experts further use various prototyping and perform things to serve the required purpose. Depending on the design and goals, the expert curates the value.  

Hence, if you also want to protect your web app from UX pitfalls and other disasters, you can choose the best web application testing company. 

Techno Exponent is the leading IT company offering the same. You can contact our experts for further consultation.