“Successful growth never happens by accident; it is born of a combination of forces” – James Cash Penney

Starting a business faces formidable odds statistically. An emphasis on talent, customer-centricity, and core principles can help brands succeed and scale up.

Nonetheless, not all small companies can specify momentum on their own. Almost 90% of Indian home brands fail within the 5-years of inception.

Kolkata-USA- based leading IT company Techno Exponent is helping start-ups boost their brand efficiently. The fragment digitalization for your business along with automation and technical support is well guaranteed to the small-scale industries. Our B2B and B2C manufacturing growth platform helps to boost the brands by solving various IT problems and establishing digitalization.

In this blog, we will thus learn our basic functionalities and responsibilities towards making your self-made home business a brand on a large scale.

The Major transformation of Digitalized World

In the past years, various new things have come into the digitalized market. But What changed? Despite the pandemic era, the transition to digitalization ensured that small and medium businesses (MSMEs) survived and thrived. After the pandemic, home-grown businesses can compete in the international market.

The last 2 decades were the record-breaking calendar year for Indian Tech. In 2021, small businesses raised $42 billion on 1579 deals. Now in 2022, more than 100 unicorn spree is added with a landmark achievement in the Indian Economy.

In the modern world, scaling the business and converting the services is convenient due to the SaaS (SOFTWARE-AS-A-SERVICE) platforms. The last 24 months have also transformed the technological sphere of small businesses. Now the situation is a must-have situation, where the journey from good to must-have was daunting.

How should a start-up business think about scaling?

Growing a business is not easy in the vast digitalized market, and requires expert guidance. Apart from the fact that digitalized market is volatile, there are a few things that a small business can consider for better effective results.

To begin with, you should first acknowledge the difference between growth and scaling.

Growth is the promotional business revenue witnessed in your business. It can occur by adding new resources like assets, technology, personnel, and product feature.

On the other hand, scaling is a part of the growth. The term scale refers to the exponential growth of revenue. Here, companies do not spend many resources and improve the profit margin by keeping costs low.

Other considerations include the predictable source of revenue. A steady taking validates product-market fit achievements and makes your business scale ready.

However, this strategy is best if you want investors to fund your company. A venture capitalist’s top concern is the predictability of your sales engine. The investors only bind with your business if you can show them your financial health, product stability, and potential scaling.

As per James Belfield, the majority fail due to several lagging decisions.

To overcome the odds, Techno Exponent offers an unusual amount of speed, hard work, and agility to help founders and first employees build momentum quickly.

Brand Strategy as a “Frame of Growth”

After great analysis, the CB insights listed some prominent reasons for start-up failure. Including ‘lack of market-need fit’, ‘getting outcompeted’, ‘user-unfriendliness’, ‘poor-marketing’, ‘ignoring customers’, ‘discord amongst founders’ and ‘running out of cash. There is a strong emphasis on the inward orientation, which does not link consumers to competitors.

The journey of a new endowment is a process of acquiring clarity of purpose visible to all stakeholders: founders, investors, users, and employees. Often the fuzziness is persistent and hinders scaling up. Establishing a brand strategy and using design to ensure success can help businesses move the transaction to a larger scale.

Framing the value of the product and service is a great and effective brand strategy in a sharp and evocative way for the global industry. Similarly, the distinct value framing is also responsible for helping you stand out from the clutter of competitive new ideas.

It ensures an accurate ‘frame of growth’ for the new company and allows them to have a critical advantage rather than a good to have a veneer.

So that you know the main concerns of scaling a brand, you should acknowledge how we help brands for a start-up to scale up.

The advantage of Techno Exponent

We help to find the demand and fulfill the buyer’s unutilized capacities, apart from just equipping businesses with technology. The startups develop the physical standardization of products and digitalization of factory flops.

It is highly crucial to develop this face for all startups as the beginner’s space remains zero for all industries present in the tech world.

As most small startups are family-oriented businesses, it is vital to take extra care. On behalf of such concern, we introduced the initial layer of technology to help small businesses achieve more success in the coming years.

The manufacturers producing cheap products and services gain help from Techno Exponent and thus choose our services adequately. Not only that we also ensure great help to the large and moderate businesses. So, all types of industries consider TechnoExponent as the best end-to-end service provider. We include professional experts who boost your business to a renowned brand by improving your demand per-say and procuring raw materials.

As per the CEO of Techno Exponent “We are the leading IT service provider and also received the award as the best IT company from Times Business Award 2022. Our excellence in the technological field assures you of optimal support. We perform our duties based on several factors, including business ethics, governance, goodwill, demand, and workforce. We successfully helped many startups to scale up. In the coming days also, we will put our excellence to satisfy our customer’s expectations.” Aside from business-centric development, we also offer manufacturing clusters.

Techno Exponent, being a legendary IT organization suggests the tech-based start-up make few considerations before scaling the industry.

For instance, we suggest you enquire about your product-market fit. It is building the best products and selling to the relevant audience segment. Without it, the results can be disastrous.

Tips we suggest

Understand the purpose- In the first phase, we deal with our customer’s pain points. We also suggest you focus on what is your customer’s concern. In response to this question, you can ask for the core competencies and what will lead to sustainable competitive advantage. Combining the three questions will help you to identify the areas you should focus on. A comprehensive market analysis done at intervals distinguishes your offering from others in the marketplace. The knowledge of these sectors also assures a guaranteed value to your customers. We believe startups do not always demand meeting new needs but rather require solutions to existing problems.
Leverage networking opportunities- We build interactions with veterans and investors. To build such relationships attending the regular gathering hosted by accelerated programs helps develop tools, resources, and more. Founders also leverage great networking opportunities for your business and guarantee angel investors and venture capitalists.
Perform faster Automate- Faster automation process done with the help of trained persons also assures a good run for the business. We help start-ups automate a manual task that brings increased team productivity and ROI for the business. Adequate productivity and saving a lot of time and space are guaranteed in a supple way.
Focus on your people- Lastly, we would highly recommend you to look for your people. Here, by people we do not mean your customers, pointing out your employees or the team members. Share your aim and goals with them properly to empower your business with the best solutions. Also, here people indicate the organization from whom you are taking the help. In the end, scaling is all about the right mindset. The right people with the best knowledge of systems can only aid the goal of scaling your business.

Conclusion

Our award-winning company Techno Exponent can help you expand your business vastly so that you can enjoy a great conquest. Undoubtedly, we propose the best group of experts, who will scrutinize your business needs and loopholes and will offer the best accordingly. A prominent brand like ours caters to more than thousands of startups and we are growing each day.

Are you owing a startup and faded with the competitive pressure? Don’t know how you can boost your business to brand? Get in touch with Techno Exponent now.