How is digital transformation helping the food industry?

The food and Beverage industry is never static but a variable and dynamic landscape. 

Succeeding the scarcity of pandemic, digital transformation gobbled the Food industry trends offering new tech innovations like Artificial Intelligence (AI), Internet of Things (IoT), Blockchains, and more. 

So, to remain updated in the digitalized world organizations choose digital transformation applied by the best Digital Development Company. 

Follow the blog and learn how and why modern transformation implements the specific Food Industry. 

Importance of Digital Transformation for the Food Industry 

Digital transformation is the integration of new technologies into the modern world practices by an organization. It develops the business process, and culture and offers vast growth and success. 

The Enterprise Resource Planning (ERP) for the Food Industry unlocks the unique benefits of digital transformation. Forwarding the various advantages, it is the most critical implementation for the Food Industry.

• Immediate and Right Data Collection- The core functionality of digital transformation replaces the outdated and analog process with fully integrated and modern technology. It immediately eliminates the inaccuracies, delays, and other faults with manual functions. 
• Safer Procedures and Products- The digital transformation strategy ensured a unique streamlining of the food safety process. It offers better, safer, and genuine products for the audience. The ERP in the food industry unlocks special features like automated compliance checks, expiration management tools, and end-to-end trackability to fit the audience’s consumption. 
• Vast profits and Efficiencies- The amount of importance of digital transformation is also guaranteed with the robust ROI. The digital transformation strategy with the analytical tool and strategic planning helps to improve, maintain and fuel future growth. Similarly, the purpose built-in ERP with OEE (Overall Equipment Effectiveness) determines the reasons that retain your success. It also brings mature initiative in profits and efficiency, looking at the results of IDC’s Global Food and Beverage Industry Trends and Strategic Insights whitepaper. 
• Better Customer Experiences- Digital transformation has opened up the space for web development, cloud services, ERP, CRM, Marketing, Branding, and more. All these features guaranteed a broader audience reach by satisfying their needs virtually. It also properly connects the supply chain for both B2B and B2C customers ensuring the best user experience. 

Hence, it is no doubt that digital transformation is highly paramount in the food industry. Also, as the food industry requires health-first initiatives, it is better to protect public health and ensure complete compliance with an online alteration.

Now, know the benefits by putting some light on the top trends of online food industry change. 

Digital Transformation Trends in the Food Industry

• Cloud- In the rapidly changing world, food companies enjoy nimble and responsive growth with cloud migration. 
• AI- Artificial Intelligence with real-time analytics offers faster responses for food companies to deal with the growth trends. 
• Omnichannel- Online and app-based food businesses serve their customers directly with the help of Omnichannel technology. 
• Sustainability- The IoT helps to develop the sustainability of the food brand. Also, it guarantees supply chain visibility for better maintenance. 
• Automation- Automation tools in the food industry reap several benefits, like replicating the appearance, improving efficiencies, and bottom line profits, and potentially bringing robust sales. 
• Digital Marketing- Social media marketing, SEM, SEO, display advertising, and more thoroughly boost brand awareness. Not just satisfies the food industry businesses but other online businesses as well, developing emotional connections. 
• Machine Learning- The ML trends improve the quality of cafes, restaurants, online food delivery chains, hotels, and other outlets. It allows your business to analyze, identify and satisfy your customer’s needs. 

Food Industry Digital Transformation Statistical Reports 

The digitalization reports have identified that the food industry has changed over the past few years. In 2020, the global interactive kiosk market value reached 26.63 billion U.S dollars growing in the future. The online feature of restaurant services ensured health and hygiene concerns through contactless food ordering and payment. 

Also, the global online food delivery market size reached 111.32 billion U.S dollars in 2020. In this phase, many countries witnessed digital restaurant food delivery growth. Online ordering also guaranteed the ghost kitchen market, with 43.1 billion US dollars in 2019, and estimated to grow to 71.4 billion US dollars by 2027.

Some further statics reports supporting digitalization are:

• With a CAGR of 16.5%, the digitalized market will grow to $1,009.8 billion by 2025 from $469.8 billion in 2020. 
• The IDC, report states that the digitalization investment will grow to $7 trillion with a CAGR of 18% in 2023. 
• The market size is also growing with a compound annual rate of 19.1%, from $521.5 billion in 2021 to $127.5 billion in 2026.
• As per Gartner, global IT spending is forecasted to grow by 5.1%. 
• From 2021 the Gartner IT spending reached 7% total of $101.8 billion in 2022. 
• As per the World Economic Forum, $100 trillion is added by digitalization within 2025. 
• The AI technology will offer at least 90% of new enterprise apps by 2025. 
• 61% agreed that AI has transformed the food industry extensively.
  

Web Development and Current Food Industry Digitalization

Web Development ensures unique growth for the food and beverage industry. Building trust and credibility with your customers is the goal of a good website. Today, most business purchases begin with an online search offering more competitiveness in the competitive market. The web platforms for particular food business acts as a hub for all communication platforms and attracts more audiences with high credibility. 

Building a website for your food industry from the best Website Development Company can offer social media reach with a proper algorithm change. It guarantees 24*7 support for your audiences. 

For instance, Eatsure, and Swiggy, are online food delivery sites, available with an APP for a better user experience. These sites bring robust ROI with a more high user-centric experience. 

App Development and Current Food Industry Digitalization

App development is also critical in the digitized world. The food and Beverage industries enjoy specific benefits from the app development. The main goal of apps is to develop a user-centric experience and indulge them in eating more.

As per the statista, the food delivery business also grew by 9.3% in 2023, ensuring a market volume of USD 134,490 Million. Currently, the largest food industry segment is occupied by Restaurant-to-Consumer delivery offering a market value of USD 58,008 in 2019. 

In the digital transformation of food app development, several features are included like:

• Instant Ordering and Delivery
• Prior Table Booking 
• Discounts
• Online Tracking
• Online Payment Gateways 

Thanks to the technological transformation, the food industry never faces a recess. The most common food ordering apps supporting the online food business are Zomato and Swiggy. 

If you want to build mobile apps for the food business, you can hire the best Mobile App Developers. 

For example, Techno Exponent developed a drink ordering mobile application with React for Smartending. Download link:  https://bit.ly/3zXTliF. 

Digital Marketing Current Food Industry Digitalization

Digital Marketing tools like Social Media, SEO, SEM, Display Advertising, and more help to boost brand awareness. Online marketing offers a detailed insight into your customers and creates an adequate connection. Also, recruits brand ambassadors and help in reaching the targeted audience for more footfalls and sales. The food industry reaches a vast audience with online marketing and leverages more reviews and growth. 

For Instance, in 2013, The campaign organized by The Wild Blueberries Association of North America (WBANA) ensured better brand awareness with other online tactics like SEM, SEO, Social Media, Blogger Outreach/ PR, and Content marketing. 

How do Food industries leverage Advanced Tech Changes? 

• Enhancing Customer Experience- The advancement of technology like order dining, cloud kitchen, and Web tracking has brought more convenience to the user experience. These tools are easily accessed with mobile where customers can view, order, watch prepare, and track foods to their desired locations. Not only users but businesses also get benefited from increased table turnovers. 
• Promotes Ultimate Convenience- The apps offer great convenience to the users offering anytime, and anywhere food ordering services. Also, the orders reach straight to the address’s door. All this is possible with the robotics rise in the modern world. 

Solves Industry Issues-  The industry issue is also addressed by technology. Vertical farming, precision, and drone tech innovation enhance food production. It is beneficial as in 2050, estimated that the earth’s population will grow by 10.5 billion.

• Enhancing Customer Experience- The advancement of technology like order dining, cloud kitchen, and Web tracking has brought more convenience to the user experience. These tools are easily accessed with mobile where customers can view, order, watch prepare, and track foods to their desired locations. Not only users but businesses also get benefited from increased table turnovers. 
• Promotes Ultimate Convenience- The apps offer great convenience to the users offering anytime, and anywhere food ordering services. Also, the orders reach straight to the address’s door. All this is possible with the robotics rise in the modern world. 
• Solves Industry Issues- The industry issue is also addressed by technology. Vertical farming, precision, and drone tech innovation enhance food production. It is beneficial as in 2050, estimated that the earth’s population will grow by 10.5 billion. 

How to successfully adopt digital transformation? 

Are you searching for the best industry to adopt digital transformation? We would like to introduce Techno Exponent, the leading IT company offering the best online transformation in the Food and Beverage industry. 

Our top digital transformation includes web development, Mobile app development, SEO, SMM, and Digital marketing services. We also employ experts who successfully bring more footfalls, sales, robust growth with targeted audience reach, and ensure vast revenue. We use Microsoft Dynamics 365 framework to keep your business updated like a breeze. Our complementary solutions also perform sector-specific functions like OEE, EAM, Routing & scheduling, business intelligence, and more. Boost your business and uptime with 99.99% of better services with Techno Exponent. 

Conclusion 

Digitalization is undoubtedly a growing trend in the food and beverage industry. This landscape guarantees various benefits from automated implications to seamless mobile and web experience. 

Techno Exponent is a leading IT company offering unified software development and digital transformation services. Grow in the competitive market of Food and Beverages by using the top trends of digital transformation.