How to make the best Real Estate site with the best features

Real Estate is always a profitable business. To do an Online Real Estate Business, you don’t need to be a Realtor. You can create a platform where customers find and interact with the Real Estate Agencies and Agents! What you can do is, enjoy a fee by introducing the agencies to the Customers. But here comes the questions like, “What features should be there?”, “What technologies should we use?” etc. With 10+ years of experience in serving clients all over the globe, we have come up with the best features you should have on your Real Estate Website. We will discuss, “How to make the best Real Estate site with the best features”.

1. Excellent UI and 100% Responsive Design:

The Real Estate Website must need to have an excellent UI that attracts customers. The Interface should be very user-friendly so that the users can easily search for Properties they are looking for. The responsiveness is very important as the customers open the websites from different devices of different sizes and on different Browsers. Also, as per Google’s ranking norm, you must need to have a Responsive Design that fits all devices to rank on Google. You need to get in touch with the Best UI Design company for this purpose.

 

2. Guest User Access:

The best website gives free access to its users. You should not open a registration form just when someone lands on your website. It has been seen that when you let your guest users surf through your pages and see everything, then only you get successful leads. So your Guest users should be able to search for properties, go to their details page and see everything before registering. Only they will have to register once they want to contact the Realestate agency or the agent.

 

2. Search Function:

Search Function is the most essential point to be there on a Real Estate Website. Here, we should give the options to filter by Buy or Rent. Users can then enter the name of the city and press the enter button to get the whole list of all properties in that location. The Search Bar is the central focus of the Home Page, so this section should be clear and big. The Search Bar should have the
“auto-complete” option, so that when a user starts typing, the site gives the user the options from the database to choose the city quickly. The Home Page should also contain the list of all top cities so that the users can click and directly get to the Property listing page of his or her intended city.

 

3. Property Listing Page:

The Property listing page should be very sleek and beautiful. The user must be able to see the properties in his intended area in both the list view and grid view. It should also contain a map, where the listed properties will be pinned. Once a user takes the mouse over any of the pins, a small window will open with the brief. Each of the properties on the list/ grid/ map view should contain a small picture, Address, Cost, and brief and will be linked to the property details page. Your property listing page should contain the Filter and Sort options to make your website more user-friendly to your users. There must need to be a save or bookmark option for the properties so that the user can be able to view them later. You can keep a “Save the Search” option as well because the user often makes lots of filters and sorting to get the perfect result. It will be boring for them to search. filter and sort every time. So, it’s a handy option to keep the “Save the Search” option.

 

4. Property Details Page:

Once your user clicks on any of the Properties from the Property Listing page, the user will land on the Property Details Page. This page should be very beautiful and informative. This page plays a vital role always. Here a user should be able to see the Images of the Property, Address, Location on the Google Map, list of nearby schools, colleges, airports, hospitals, cafes, etc. Here the user should be able to see the Floor Plan, EPC, Size of the super built-up area, carpet area, etc. You should keep a provision for the Real Estate Agencies to upload Virtual Tour File as Virtual Tour is very important for the users who are looking for properties to buy or rent. Now the most essential point is “Request a Viewing” and/ or the “Request a Callback” option. Once a user clicks on any of the buttons, a slot booking window like the following image should open. The user can choose his or her preferred time and clicks on the Finalize button. At this moment, the registration form appears. When the user is choosing the timeslot to book an appointment or to get a callback, that’s the best time to ask them to register. 99.99% of your customers will register at this moment without leaving your website.

 

5. Subscribe to the Newsletter and send the customers relevant property list:

Keep a checkbox, that is checked by default with the message like “I agree to receive Newsletters to my registered email id”. If the customer wants, he can uncheck it. You can send all your registered customers the newly registered properties in their made search area, the discounts, offers, etc. It will help your website to bring more customers. As soon as the customer database will increases, you will get more real estate agencies and agents registered on your website.

6. Make your website trustworthy:

To make a trustworthy real estate website, you need to make the verification process for all the Agencies and Agents, whoever registering to your site. Only verified Agencies/ Agents should be able to list properties. The Seller Panel should be very user-friendly to list properties easily. Once a Customer books an appointment to meet tr for a callback, the website should send an email to the seller’s registered email id and the registered mobile Number.

The Seller must need to verify the mobile number and Email id. For Phone Number verification, you will need to integrate any of the popular SMS gateways to your website. Your web development partner will guide you on this. Twilio is one of the most popular SMS gateway API service provider companies.

Nowadays Video Verification is very important. You can keep this as a mandatory option for sellers. They will request a video verification, where they will choose any of your free timeslots. You or any of your staff members can call the seller and can have video verification done. You can also keep this as optional and besides every verified seller’s profile picture, you can put a blue tick just like Twitter.

 

7. Earn from your Website:

There should be a subscription for the Sellers, the subscription can be monthly or annually. Always give a discount on an annual subscription as that will be profitable for both of you. You can also give the option to the Sellers or Agencies or Agents to get listed at the top of the list by paying an amount. There is also a very popular way to earn by letting your sellers highlight their property on the listing page.

 

8. Make Android and iOS Apps along with the Website:

Mobile Apps are very important to be developed to grab the maximum number of users. So, you need to make Android and iOS Apps as well. You can choose either a Native or Hybrid platform for the development. If your budget isn’t so big, then you can opt for a Hybrid platform and can choose technologies like React Native or Flutter. For this, you will need to contact the Best Mobile App Development Company.

 

9. The Most Important point – Find the Best Web Development Company

You can make a successful website only when your project is handled by professionals. I have already written a blog before, where you can know the key factors to choose the best Web Development Company. You can check here!

So, now you know how to make the best Real Estate site with the best features! Thanks for reading the blog! Please subscribe to the newsletter to receive relevant updates!