Make Your eCommerce Website More Sales-Friendly

Are you looking to take your business to a great height by designing your eCommerce website correctly? Today, there are many e-Commerce websites which are growing enormously with proper website design. The development process of an online store includes building the site’s structure, web designing, programming, publication, database management, and many more. In this blog, we will analyze eleven prominent tips that will help you to boost your eCommerce website’s designs properly. 

11 tips to boost your e-Commerce business online

If you focus on all these factors mentioned below, then you can smoothly run your business online or you can also hire an eCommerce development company.

Software architecture 

It is a way of arranging the information on a website that defines the way data blocks are related to one another. ECommerce structure is the technical foundation of your eCommerce store, and it relates to how your business, presentation, and data layers interact. In addition, it refers to the way you organize searches and information for the benefit of consumers. 

Website search and filter functionality

For a better user experience, organized data and easy shopping research, filter functionality helps. E-Commerce developer teams should simply add search options to their websites. Search tools and methods like query tracking and auto-fil can improve conversion rates for sales. Therefore, an E-commerce search filter helps the customer to navigate the products that suit their preferences. 

Sign-up options and one-click buy feature

Firstly, the customer has to fill in their information including their name, email address and contact number. This is a sign-up process and the customer has to do it only once. However, during a first purchase from your website the payment processor stores the personal information for future transactions. If the customer makes a purchase next time they can do the checkout process with just one click inputting the information. This also means that the customer does not have to navigate a separate payment screen for entering their details. One-click checkout increases revenue and conversion as it takes less time for a second purchase.

Shopping cart design and easy order management

You may notice that each e-commerce website has a smaller icon called “ your cart” on every page. Mostly, it is placed on the top right of a page. It allows the users to see the number of items present in their cart. While purchasing, the “your cart” option plays a vital role. From the “your cart” option, you will be navigated to the cart page where you will find options to increase and decrease the number of pairs of a product you want to buy and you will be able to remove products. There’s also an option of adding more products that again leads you back to the shopping page. Therefore, it is really important to keep the icon bold and highlighted so that it is easy to locate.

An Online Management System helps you to automate and manage your eCommerce store by bringing data across the organization such as customer data, inventory levels, order information and many more. Also, the order status should be available to customers, as well as text and email notifications regarding their products. It covers the order-to-crash lifecycle from logging orders to organizing and invoice management.

Check out process optimization

An online retailer’s conversion rate can be improved by optimizing the checkout process. By reducing friction and establishing trust, shoppers will be encouraged to complete a purchase instantly in the checkout flow. You can optimize your checkout process by showcasing the final price, allowing guests to check out, providing multiple payment options, offering live chat support and using security badges.

Payment options or Gateway 

During checkout, a customer uses a payment gateway after adding items to his cart. Payment is the last step in finalizing the order. Card details and other information are required there. A good payment gateway must be convenient for you and your users. You must not integrate a gateway that makes the checkout payment process difficult. Also, after transactions, the payment gateway takes time to send money to the particular merchant’s accounts, do research on the payout times before integrating your payment gateway. Remember, that if you are targeting customers around the globe then you must offer an option that allows them to pay in their local currency. 

Order tracking features

Your online orders and shipments can be tracked and the status of orders can be communicated with your customers at any time with eCommerce order tracking. Order tracking for e-commerce includes shipment tracking, estimated delivery dates, and status updates frequently. The combination of all of these elements contributes greatly to the customer experience, letting the buyer know when to expect their delivery and informing them of any delays.

Inventory management software

Inventory management comes with features like multi-location stock management, push notifications, inventory optimization, barcode scanners, report generation, purchase order records, and material grouping. Any eCommerce business relies heavily on stock management. It is for this reason that inventory management software is so important. You’ll be able to track everything from orders to your unique business needs when you use inventory management tools across your business supply chain.

Chatbots and customer support

Chatbots can improve eCommerce shopping experiences by leveraging conversational interfaces to facilitate ‘conversational commerce’. Customers often complain that they are unable to reach customer service representatives over traditional channels like phone and email. There is a solution to the long wait time problem with eCommerce chatbots. In order to provide a fully functional, multichannel customer service strategy, you need to be able to serve customers consistently across different channels in a short timeframe.

Marketing, Search engine optimization and analytics

In addition to promoting your online store as a whole, you can use eCommerce marketing to increase sales for specific items. Defining the objectives and goals of your Store, assessing your target audience, determining the market strategies, and building a Martech stack can help you to promote your online store. Also, tools of digital marketing- content marketing, search engine optimization, social media marketing, email marketing, influencer marketing, paid advertising, conversion rate optimization, customer service and support are all add-on services. You can also use Google Analytics to qualitatively analyze your conversion views, visits bounce rate, etc.

Augmented and virtual reality

An electronic device can be used to virtually try on and test products in augmented reality. Interacting with products using AR gives customers a sense of being in a brick-and-mortar store. By making shopping more interactive, Augmented Reality improves e-commerce. You can strengthen your brand’s connection with customers by allowing them to control digital elements in their real spaces. Products can be adjusted based on their preferences in terms of features, colors, sizes, and scrolling. 

Final Lines

The purpose of a good eCommerce website extends beyond selling products. Businesses can create experiences that strengthen their brand, attract new customers, and convert casual shoppers into loyal ambassadors. Success starts by selecting a successful eCommerce platform and developing a marketing strategy. Customer browsing patterns, conversion reports and new products will back up every design variation. If you find the blog helpful, you can get in touch with an eCommerce company that’ll build things from scratch for you.

To find out more about the above-stated reasons, we offer free consultations with our experts.