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The unexpected outbreak of pandemics has caused a paradigm shift in all sectors. From the normal way to the new, the changes are visible in all sectors, and the e-commerce industries are no exception. The e-commerce sector was in the spotlight in 2020 and 2021, and as the current trends indicate, this spotlight will be there for a long time. This blog will discuss some of the trends that are with us and will rule the upcoming years. Explore those trends in brief.
Top Ecommerce Trends that can Give a Satisfactory Shopping Experience
Use of Chatbots for Hassle-free Customer Management
Voice Assistant
From Siri to Google Assistant, these examples are sufficient to show the importance of voice assistants. It makes your site more shoppable. This cutting-edge technology provides effortless shopping for customers. Since 2017, shopping trends making use of connected speakers have been on the rise. Voice recognition technology is expected to reach the global market size of $27 billion in the next five years.
As the current trends say, by 2022, there will be reach around $4 billion in 2022 in this market. Also, the number of voice shoppers will increase by 55%. So, there is no point in denying that voice assistant is an integral ecommerce trend, and it will reshape the shopping experience in the future
One-click checkout feature
The one-click feature offers something more than a smooth shopping experience to users. As per Bolt, this feature can increase the conversion rate up to 60%. However, it is not anything new in the e-commerce sector. Amazon introduced it in 1999.
One-click checkout is a favorite feature among regular buyers as it can provide a safe and convenient shopping experience. It lessens the chances of shopping cart abandonment as well. An excellent one-click checkout feature is ruling the current shopping world, and it will be with us for a long.
Use of Chatbots for Hassle-free Customer Management
Chatbots, a.k.a bots, aim to promote a natural human conversation. You can communicate with chatbots through voice or chat interface. They give the quickest pre-set answers by processing and interpreting the requests of users.
However, whether it is a mid or large-scale business, customer management plays a pivotal role. Rapid advancements in chatbots have made customer service smoother than ever. Chatbots can perform an array of complex tasks. Some of these tasks include:
- Feedback collection from different surveys
- Giving relevant suggestions regarding products
- Quick answering of FAQs
- Giving information to customers about available offerings
All these incredible tasks allow a better shopping experience and make sure to maintain quicker communications with clients.
Influence of Social Media
In the U.S.A there are about 295 million users on different social media platforms, including Instagram or FaceBook. And as per Statista, the number of social media users will reach 323 million by 2026.
Modern social media platforms reached new heights. You can’t just consider them as photo-sharing sites anymore. Such platforms leave positive impacts on e-commerce sectors in various means. Here are some points leveraging the power of such platforms in e-commerce fields.
- Social Media create the much-required direct connections between sellers and customers.
- Improvement of your site traffic is also a beneficial impact of social media
- You can experience better brand awareness.
- Reaching a mass audience gets easier when you use social media properly.
- Virtual reputation management is the key to business growth. Social media marketing performs this task effortlessly.
Hence, considering all these impacts, more retailers are giving an added focus on helpful social media marketing strategies. And this tendency will enhance the relevance of social media platforms in the upcoming years.
Multichannel personalization
Amid many, this trend needs a special mention for many reasons. The first of them is it offers an easy finding option to customers. Besides, onsite personalization provides targeted offers to all customers.The practice involves identifying the preferences of customers regarding product recommendations in advertising via different media channels. Multi-channel selling is a hot trend in 2021. In the upcoming years, it will get more popularity.
Pandemic has encouraged buyers to opt for personalized shopping.
And most of them are looking for a personalized shopping experience across different channels. This trend will enable all shoppers to give the best-personalized experience without bothering about the channels. There would be no need to think of disturbing email marketing campaigns at all.
Final Lines
These are the top five trends amid many redefining the shopping experience of the shoppers. So, to flourish your dream business, feel free to embrace all these trends without wasting a minute. And to build an engaging ecommerce app with the best features, look for experienced developers with relevant experience.
