Why should PHP be a wise choice for your eCommerce business?

A fully functional and optimized eCommerce website is developed with the vision of achieving the needs of the business. The very first step towards developing an eCommerce website is to choose a technology stack(set of tools and technologies needed for the creation and management of eCommerce websites). Also, selecting the right programming language is part of the planning of the eCommerce tech stack. PHP is considered one of the most friendly languages which allows you to connect with MySQL and many other databases. 

Reasons to choose PHP codebase for your eCommerce website

Due to the nature of PHP being open source, it has lower maintenance and development costs. You can focus on increasing the functionality of your digitized Store so that your customer can experience user-friendly behavior. The framework of PHP with its feature-rich, scalable, and customizable e-commerce solutions promote, manage, and create a responsive and engaging e-commerce website. The full-proof encryption makes the website secure. At the same time, the websites are loaded automatically without mutual intervention. Also, Amazon Web Service (AWS )introduced PHP SDK so you can deploy your PHP project into an AWS Cloud.

1. Consistent and reliable user experience with components, templates, and plugins are incorporated in the online store such as online payment gateway, multiple currencies, product inventory, languages, etc. 
2. One of the best reasons to choose PHP is its security for financial transactions which are built with different security features.  The features include sales analytics, which helps you to get information about your store profits conveniently. PHP framework surprises you with its excellent features, modules, tools, and community support. PHP’s flexible features allow integration effectively with many other programming languages in order to use the best technologies for each particular functionality. PHP’s flexibility allows it to integrate effectively with many other programming languages in order to use the best technologies for each particular functionality.
3. A wide range of frameworks to develop an e-commerce website are used for your business. Being the most popular, Falcon, Laravel, Symphony, and Codelgniter are just a few names of PHP’s framework. Each of these frameworks avoids a variety of tools, modules, features, and resources that place the accusation role in the development of an e-commerce website. The PHP framework reduces errors and improves the quality of the site and the process of coding. 
4. Using PHP in e-commerce provides easy accessibility over the internet. The online mode of business provides the customers easy access to check the website of the owner resulting in building trust and increasing sales. The most advantageous benefits of using PHP are its convenience and easy accessibility. The inbuilt error reports are detected by PHP’s error report constants, and warnings are issued before proceeding further.
5. PHP was already known for its speed, but PHP 8.1 has more than dozens of features like adding new options to various hash_*().  The new version of PHP 8.1 allows for the declaration of multiple classes for a single value with intersection types. Therefore, PHP is used by 79.2% of all websites due to its widespread use. 
6. Mobile phones have allowed users to switch to online shopping from the comfort of their space. The users can easily view the smaller product image clearly. This feature is easily implemented through PHP Responsive Designs for eCommerce.
7. You can add fixed headers to the main menu and easily improve the feel and look of your website with Header Designs in PHP.

PHP simplifies the job of the developers and it offers opportunities for faster revenue generation. In addition to operating systems such as Microsoft Windows, macOS, Linux distributions, and even UNIX, PHP can be run on most platforms. Additionally, its abilities to work with Big Data, Memcache, and other tools enable it to operate with all major servers, including Apache, Microsoft IIS, and MongoDB.  

Using PHP 7 for e-commerce

PHP is a scripting language used to develop web pages. You can create dynamic content on the website using web-based software applications to interact with databases and engage users. The command-line interface allows integration with a variety of web template systems, web content management systems, and web frameworks. Among the most popular e-commerce platforms in the world, Magento is used by over 250,000 online merchants worldwide. What’s more? PHP powers all of its systems. If we compare  PHP 5.6 to PHP 7, it performs significantly better. Magento on PHP 7 reduces memory consumption by 30%, enabling a single server to serve three times as many requests! However, in PHP 7, the number of requests per second for the homepage increased by 68%. 

As a result, page load times will be drastically reduced improving the performance and response time. Ecommerce success depends on this, as 54% of users abandon online purchasing journeys that load too slowly, as a result, 25% of users will abandon a website if it takes more than 4 seconds to load. Hiring a PHP developer who is proficient in building e-Commerce sites can help you to achieve the best results for your business. You can have a look at https://www.escalenature.ch/ which is built using a PHP codebase in the WordPress framework by one of the leading IT companies, Techno Exponent. The websites sell beauty products, Organic and natural products, and sell beauty services. You can also get great offers and gift vouchers from here.

Final Lines

To the advantages discussed above, choosing PHP allows you to make the development of the website easier by structuring and standardizing the code in an organized way. This process makes the development more efficient with reliable results. More than average PHP frameworks, function based on Model View Controller architecture. It organizes the site code in different sections which allows modifications while maintaining the integrity of the platform.